AlllIVEDESIGN
PA SIEMPRE
Music video saga paying tribute to the icons of Latin reggaeton and trap
Overview
A music video anthology tracing the evolution of the urban genre. Each installment explores a different visual style, ranging from 3D animation to low-fidelity vintage aesthetics and synchronized kinetic typography.
Thisprojectisalovelettertoclassicreggaeton.BuiltaroundahistoricinterviewwithDaddyYankee,whohighlightedhowhisgenerationcreatedthegenre,thisvideopairsmajorurbanhitswithkinetictypographythatbringsthescreentolife.
Thisfootageoriginatesfromananimationprojectthatevolvesfromabusystreetintoaracebetweentwovehicles,settothesongofthesamename.Theconceptrepresentsthefeelingofthinkingaboutsomeonewhospinscontinuouslyinourhead.
Lettinggoissomethingweashumansstruggletounderstand.'MAMI100MPRESABE'stemsfromthissentiment,illustratingtheemotionalstagesofovercomingandhealing,toemergeassomeonereadytogrow.
Thelovewegivetoourfamilyandfriendsdefinesourhumanity.Thisfilmadoptsavintagevisualstyle,recallingthemostimportantchildhoodmomentsofaboywhoonlywishestobehappywithhislovedones.
Whathappenswhenyoudependsomuchonsomeoneromantically?'YOKO'summarizesthisfeelingthroughabeautifulmelody,writtenlikealoveletter.Yet,whentheydepart,allmeaningandpurposearelostinthevoid.
THE OUTCOME
A vibrant and monumental tribute to urban culture that consolidates art direction and rhythmic editing into a single continuous piece.
